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Founded by game designer Greg Favro, Spider’s End offers immersive choose-your-own-adventure experiences that eliminate the complexity of traditional tabletop RPGs. Successfully crowdfunded through Kickstarter, these card games have cultivated a dedicated community drawn to their accessible gameplay and stunning visual design.
Increase in Traffic
Targeted Keywords PPC
Spire’s End’s Ad expenses were affecting profits, making it impossible to scale without sacrificing returns. Product pages, though showcasing beautiful artwork and engaging narratives, were not effectively converting visitors into buyers.
Conducted in-depth market research to understand customer search behavior and competitive positioning. Refreshed visual presentation and strengthened backend search optimization to improve discoverability across relevant customer queries.
Optimized bidding methods to connect with genuinely interested customers, focusing on quality over volume to maximize returns while maintaining healthy sales momentum.
Ensured ad traffic landed on conversion-ready product pages, creating alignment between paid visibility and organic appeal. This coordination allowed the brand to reduce ad spend and build a stronger natural market presence.
Within months, Treszon changed the brand’s Amazon trajectory by cutting ad spend and simultaneously improving sales outcomes. The brand achieved a sustainable model where profitability and scaling work together rather than against each other.
+102% Return on Ad Spend Growth
-37% Advertising Cost Reduction
+63% Conversion Rate Increase
RoAS: 2.12
ACoS: 47.02%
CVR: 4.52%
RoAS: 4.28
ACoS: 29.59%
CVR: 7.37%
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