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A women-led health and wellness company specializing in premium dietary supplements formulated by a naturopathic specialist. The brand emphasizes scientifically-backed nutrient combinations, creating products designed for effectiveness as people age.
Increase in Sales
Reduced ACos
While PPC campaigns were generating sales, the ad structure lacked proper optimization, resulting in inefficient spend and missed potential. Product listings failed to effectively communicate the GleeFull Supplement’s unique formulation approach, limiting organic visibility and conversion opportunities from both paid and organic traffic sources.
Conducted comprehensive competitor and keyword analysis and restructured product pages with compelling, search-optimized content across visible and backend elements.
Redesigned campaigns to target high-intent traffic based on search behavior data, focusing on maximizing return efficiency while maintaining brand growth.
Created synergy between listing quality and ad performance, ensuring traffic from ads landed on conversion-optimized pages to support sustainable scaling
Within eight months, Treszon transformed the account’s efficiency metrics without compromising the sales volume. The brand achieved consistently profitable ad performance with a significant spike in engagement rates.
+84% Return on Ad Spend Growth
-46% Advertising Cost Reduction
4.2x Click-Through Rate Increase
-36% Cost Per Click Decrease
+77% Peak Revenue Growth
11.24% Highest Conversion Rate Achieved
ACoS: 37.88%
CTR: 0.53%
CPC: $1.82
Conversion Rate: 9.63%
Total Sales: $117,878
RoAS: 4.85
ACoS: 20.62%
CTR: 2.25%
CPC: $1.17
Conversion Rate: 11.24%
Total Sales: $208,529.75
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