BodyReapers

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About the Brand

A performance-oriented fitness company that offers top-notch exercise equipment and accessories to help fitness enthusiasts train more effectively and safely by combining functionality, longevity, and ergonomic design.

40%

Increase in Traffic

70%

Targeted Keywords PPC

The Challenge

Body Reapers faced critical issues including frequent stockouts, poorly optimized listings with low keyword indexing, and inconsistent branding that failed to comply with Amazon’s guidelines. 

Our Approach

Keyword Research

Conducted comprehensive competitor analysis to identify gaps in content and optimization strategy. 

Complete Listing Optimization

Rewrote titles, bullets, descriptions, and backend terms using high-volume keywords while maintaining readability. 

Visual Transformation

Recreated all listing images with Amazon-compliant, professional designs emphasizing product benefits. 

Data-Driven Testing

Ran A/B tests on images, titles, and bullet points to identify the high-performing content. 

PPC Management

Built targeted campaigns, eliminating wasteful spend and maximizing visibility.

The Impact

Despite inventory challenges including stockouts of their hero product, we successfully transformed the account from operating at a loss to achieving profitability. The brand now operates on a scalable, data-driven foundation with restored account health and optimized performance across all metrics.

130% Sales Growth

-54% ACoS Reduction

-79% PPC Spend Cut

82% CR Improvement

$3,649 Total Sales

$1,084 PPC Spend

58.33% ACoS

17.21% Conversion Rate

$7,701 Total Sales

$340 PPC Spend

30.59% ACoS

18.83% Conversion Rate

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